Why burgers look so good

All the ingredients they use are exactly the same as the ones used in stores — patties, buns, ketchup, mustard and all. They want to show all the elements of the burger in one picture, so it's built specifically so that viewers can see everything. In a McDonald's store, workers would just pile it on in a straight stack. The top bun sits crooked because everything between the buns has been pushed up to the front.

They melt the cheese a bit and sculpt it with a palette knife to make it look more attractive. Here they are trying to figure out which spots to put the ketchup and mustard. The condiments are applied delicately with a syringe. This is what the burger looks like when the food stylist is done with it, but it still has to get a touch-up from an imaging specialist.

They don't retouch it too much so that it still looks convincing and appetizing. One thing they do is remove some of the little accents that pop up on the bun.

They also enhance the color all over the burger. Top July 24, at pm. If your hand model is moving the whole pizza you have a bad hand model or you are using rubber cement for cheese. You are commenting using your WordPress. You are commenting using your Google account.

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There you have it, secrets from fast food advertising. Like this: Like Loading Leave a Reply Cancel reply Enter your comment here In the clip, a McDonald's spokesperson buys a Quarter Pounder with Cheese at a restaurant that was whipped up in a minute, then takes it to a photo studio to compare it to a burger that's been "styled" for a commercial shoot over the course of hours.

The edges of pickles are deliberately exposed. Cheese is custom-melted to drape the burger just so. Condiments are dotted into place with a syringe.

The risks of bun deflation are skirted. Then the digital photo touch-ups begin